In today’s rapidly evolving job market, one thing remains constant: the need for accessible, impactful career development programs—and community awareness of them. You@Work is a new unified marketing campaign designed to do exactly that: raise awareness, engage the public, and connect individuals to the tools and resources they need to succeed.
A Unified Identity for Workforce Services
The goal of You@Work is simple but powerful: to create a lasting, recognizable identity that connects the public and employers to a wide range of workforce development services. Instead of promoting each program individually, You@Work serves as an umbrella campaign representing the full scope of offerings from Aspyr and the OMJCFC Job Center—from job training and career development to job placement.
This cohesive approach ensures long-term visibility and makes it easier for the community to recognize and access these valuable services, even as specific programs change over time.
“Our focus is on building awareness and establishing a clear, iconic foundation,” says Andrew Campbell, Senior Director of Communications at Aspyr. “We’re investing in a campaign with longevity and purpose. Even if someone isn’t interested in a current message—say, about advanced manufacturing—they’ll remember the You@Work name. So, when we shift to something like healthcare, the connection is already there.”
Tailored Messaging, Broad Impact
You@Work is designed to be flexible. The messaging can shift to target specific industries—like healthcare or manufacturing—or different audiences, such as career changers, young adults, or those looking to reskill. No matter the focus, the campaign aims to spark curiosity, increase participation, and build awareness across the region.
Whether you’re just starting out, changing careers, or re-entering the workforce, You@Work is here to help you take the next step.
Multi-Channel Strategy
To reach people where they are, the campaign uses a multi-channel marketing approach. The initial rollout includes:
- Radio and streaming ads
- Social media content
- Outdoor billboards
The first wave highlights opportunities in advanced manufacturing, with additional industry spotlights to follow.
Building a Stronger Workforce—Together
You@Work represents more than a campaign—it’s a long-term commitment to building a stronger, more connected workforce. Stay tuned, stay curious, and let You@Work be your guide to a better future.
Media inquiries:
Andrew Campbell, WDBCO Senior Director of Communications
acampbell@aspyrworkforce.org
614.559.5068